In a world full of noise your voice is but a whisper.
Making that whisper heard, isn't about raising a cacophony. It's about saying things that people want to hear.
Over the last few years i have learnt everything one needs to know about the creation of valuable, SEO aware content that people actually want to read.
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One of my clients. I have been in charge of their blog and e-marketing for several years. Covering topics from fashion to health.
I write content for a broad selection of industries. Covering everything from tech savvy Aerospace pieces to delving deep into the art world.
The first problem businesses face is not saying enough, or even saying nothing. If you say nothing, no one will hear. If no one hears you, they won’t know you exist. It is as simple as that.
This is especially true for small businesses. They don’t have the resource or time to create content consistently, and so this gets pushed aside in favour of more pressing tasks.
The second problem businesses face is saying the wrong thing. There is an overwhelming temptation (understandably) to make it all about you; the newest product, the products differences and benefits. However, this isn’t particularly interesting or valuable.
You want to become a part of their lives they look forward to, not an annoyance.