When it comes to building a leads list the hardest part is starting out. Figuring out where to begin and how to invest both your time and money effectively can lead to you not making any real decisions.
So, to help we thought we would put together a list of 5 pieces of software that can help you do this, and perhaps more importantly they can help you do this either free or at least at a very competitive price.
How to market on LinkedIn and generate B2B leads
LinkedIn, like any social media platform, is an immensely powerful tool if you use it correctly.
It is a fantastic way to connect with other businesses, build brand awareness, and generate B2B leads.
However, like all social media marketing, it requires a plan and a dedicated consistent delivery.
Integrating your LinkedIn marketing plan with your content marketing plan and other social media strategies will insure a consistent delivery of brand identity and minimise the work you need to do.
Content marketing isn't all about blogging. Whilst blogs are an immensely effective way to help your SEO, increase website traffic and can play a pivotal part any marketing plan, the online blogging sphere is well saturated. There are thousands of blogs on every conceivable topic being posted each day.
We have previously talked about the power of combining your video marketing with your social media exploring the extraordinary power that video has when it comes to marketing.
So, we thought we would go one step further and put together a list of content ideas to help you stand out from the crowd.
Remote Working in Today’s Digital Age
The 9 to 5 grind has a number of disadvantages. For many people, especially around big cities, London being a prime example, the commute is long and extortionately expensive. People have to get up before 7, and they won’t get home again until after 7. During that 12 hour period they’ve spent £30 on trains and been pressed up against someone’s armpit for nearly three hours of their day.
So, it’s not surprising that millennials find the idea of working remotely appealing.
There are few things more frustrating than writing something, getting to the end and being thoroughly under-whelmed by your work.
Editing can seem like an almost impossible task. And we are more than familiar with that tired sigh that shortly follows the exhilaration of finishing a piece.
Even the best writer needs to edit. The first thing to do is to give it a little bit of space and come back to it with fresh eyes.
Judging your own work can be really difficult, so the longer you leave it the easier it will be to see the flaws in it.
No one’s first draft is perfect, and with this in mind we have put together a list of seven actionable tips to think about when you edit.
A social media strategy for any business is important, but that doesn't mean every business social media strategy should be the same.
Depending on who is on the receiving end of your company's social media efforts, you may want to reconsider the kind of information you're sharing.
As a B2B business, your posts will probably look very different compared to a B2C company.
There are three main differences between B2B and B2C social media posts:
Anyone can have an e-commerce site. And it is becoming easier and cheaper, with sites like Shopify, to create a good looking effective site.
What this means though is that more people than ever have their own online stores, saturating the market place with a mass of available goods. The challenge of e-commerce then is becoming increasingly about the online shopping experience rather than the actual products.
So delivering that experience alongside your great products will absolutely help your sales. We have done some digging and pulled out 9 actionable tips to help you optimise your e-commerce experience taking into account best practices and design principles.
Your blog is an immensely powerful tool that if used effectively can form the basis for extensive and powerful marketing campaigns.
The aim for any marketing is to obviously generate more business. Doing this through a blog is easy enough in theory; in practice though there are a lot of things that can make or break a blog. Not least of these a bit of luck. The most important rule though is consistency. Create and promote consistently and eventually you will begin to find yourself gaining traction.
Your blog should drive traffic to your website. From there you can then direct the traffic along the sales funnel until you convert them into leads or sales.
When it comes to reading your article, the first thing people see is the headline. It needs to grab their attention, make them pause, think ,and want to delve deeper. However, it also has to clearly address the topics in your article.
A good body… well if it’s poorly written, overly padded with waffle, insincere, or useless then you won’t hold your readers attention, you won’t encourage engagement, and all your blogging efforts were for nought.
So, how do you write a catchy headline? What makes and good hook? And how do you keep your body trim and to the point?
Generate Leads and Build your Database
Building up a good and sizeable data list is one of the most important aspects pf any startup. And one of the hardest.
There are lots of seemingly voodoo claims for quick fixes out there. However, we have some bad news. There is no easy way, no quick fix. The more effort you put in the more leads you will get.
Here is a list of 10 things you should consider when you set about generating leads.
The Growing power of Social Media
Social platforms are going from strength, unsurprisingly. They open up a realm of possibilities. But each platform requires a slightly different touch.
In this article we explore the big 6 and share a few of our insights and thoughts on what not, and what to do...
Having a consistent output of content is one of the hardest parts for any business. Finding the time and head-space to sit down and create valuable content is difficult. So people often choose to outsource their content creation to professional freelancers.
But finding the right freelancer is difficult and you may have to try a few before you find the one that fits with you.
In this article we are combining two big topics.
Social Media and Video. These are two of the most important tools in the marketer’s toolbox.
Video increases website traffic, and online engagement. Whilst social media (when used effectively) is one of the most powerful methods of distributing your marketing content that there is.
What is the role of content in sales today?
The way people buy changed. More than half of purchases are now made online, and there is a wealth of information online about everything and anything, meaning people are more informed than ever when they buy.
Consumers are much more sophisticated in the way they research a product. Checking everything from warranty details to up to 4 online reviews and comparisons.
The more content you have out there in the online stratosphere the better. The more information you give, the more of the consumers questions that you answer the more trust, traffic and sales.
The Power of Video in Marketing
If you were to read an article like this in five years, would you be reading it or would you be watching it?
The way trends are going, that answer seems obvious. People pay more attention to video, simple as that, and the reality is that your content marketing will need to embrace video wholeheartedly if you’re going to keep pace with the competition in 2017.
We've pulled together a list of stats that seem to prove that Videos are the future of marketing.
When writing for any audience, it is very easy to get wrapped up in the dramatic benefits of your product.
While that focus is clearly vital at some stage during the buyers journey for commercial success, you have to remember that the people reading this are still human. They are not, as is easy to imagine, a smorgasboard conflagration of generic “business”.
LinkedIn is a growing and versatile platform. But like all social media platforms it has its own quirks, strengths and weaknesses. Because this is a business focused networking platform I for one was very wary on doing very much on it lest it have some negative effect on my career. Taking the poise of, better to have no profile than a bad profile.
So, before embarking on my LinkedIn endeavours I fished around for a few beginners best practices and advice on the best ways to begin using it.
The internet is like a public forum where everyone gets to have a say. However, there are certain things that will make your voice louder and there are a few faux pas that you really should avoid.
Social media is the corner where everyone hangs out most of the time so if you have something to say, it makes sense to go to that corner. However, how do you figure out which group t join and how do you integrate yourself without messing up?
We’ve put together a little list of dos and don'ts...
Whether you're just starting out with content marketing or you've been using the same strategies for a while, your content marketing plan needs to be better than ever for 2017.
The first step to getting a leg up on the competition is to have a solid, smart content marketing plan in place. If you're having trouble planning for the upcoming year or need some fresh ideas to include in your plan, read on...
Your business is your baby, and as such it can be immensely hard to see the flaws in it. But everyone makes mistakes, the only difference between big businesses and small businesses is the in big business they have more people in the process to mitigate those mistakes.
Have a read through this list and see if any of these apply to you…