Generate Leads and Build your Database
Building up a good and sizeable data list is one of the most important aspects pf any startup. And one of the hardest.
There are lots of seemingly voodoo claims for quick fixes out there. However, we have some bad news. There is no easy way, no quick fix. The more effort you put in the more leads you will get.
Here is a list of 10 things you should consider when you set about generating leads.
As with all aspects of marketing, for the best results you need to be consistent in your approach. You don't have to do it all, you just have to do the ones you think are right for you, and do them well.
Our 10 Tips
1. Use your email signature space
Your emails signature is a surprisingly powerful place to put a little self-promotion (just try not to overdo it).
Turn cold leads into warm and even hot ones, by using that empty space below your signature.
Insert a message about an amazing new post with a link to your blog. On that content page, there can be an option to receive all future posts. Now your lead is getting emails and posts (Note: the post needs to be amazing, you have to make your blog rock!)
Double up on CTA’s in your email. Your email may be an offer of some sort. You can have another CTA in your signature space that will take a lead to another landing page. The British Red Cross does a great job of this, and you can read the case study here.
Another way to use your email signature space is to place an offer right there. It could turn a lead into a buyer on the spot.
2. Create a poll or a quiz
Polls and quizzes are great way to encourage engagement. You see these kinds of things all the time, and the chances are you’ve taken part in a few to find out which Hogwarts House you belong in, or find out how long you’d survive in the Walking Dead.
You know it’s all a nonsense but you can’t help yourself, and they are alitte bit of fun.
If you can create fun game-like quiz that relates to your niche the people who participate will likely be much warmer leads, because they have already shown an interest in your service or product.
Here is an example of Z Gallerie’s quiz on interior design preferences. The company sells products to interior designers. The quiz was gated, and the company was then able to follow-up with the quiz taker and make recommendations for products based upon their personal style preferences.
You have two options to turn the quiz and poll takers into leads.
- You can “gate” the quiz or poll, once readers have linked to it.
- You can promise to send the results via email, once the polling event has ended.
3. FREE information
Everyone loves something that they think they are getting for free. Bonus information is great, because they have likely already engaged with your content, found it useful, and want more.
So you can offer them bonus information in exchange for their email address. Just make sure if you are offering something on a particular niche, that you deliver.
The entry fee is an email address. Here, you must be certain that the winner will receive something of real value – a free product is the best reward.
Another excellent way to run your competition is in conjunction with another company. This way you can market each their, so both companies benefit from reaching a new market and you exchange products of equal value to give away to the winners. So you get two competitions in one, it also means you can offer your current audience a chance to win something new and interesting instead of the same old same old.
This will also help your SEO by building links on other websites.
You can mix up your ideas by making it more fun, create an engaging task. Something like: send a picture of you and your dog doing something relating to your brand (people love a cute dog competition).
5. Find groups and Engage
- Locate online groups where your target customers hang out, and join a few.
- Hang out for 10-15 minutes a day. Scan the recent posts and comment on them.
- Start posting 1-2 times a week. Get some kind of theme for your posts – perhaps something humorous or inspirational – jokes, quotes, etc.
- Try to post at the same time and same day and build up a following.
- Encourage people to visit a landing page with an offer, using points #3 and #4.
One of the most important parts of this is the consistency of engaging on these platforms. It will take a while to have any impact but it is a great way to easily generate awareness.
This is just one of many lead generation tactics offered by Noah Kagan of okdork.com.
6. Use Video
The majority of internet users are now visual learners even if they were not before. Use a video to explain your product or service, using good tools such as Animoto.
Visual information is processed 60,000x faster than text.
Keep that video short and put a CTA at the end. Many marketers are not aware that they can actually embed CTA’s in videos, but it is really effective. People are much more likely to watch a video to the end than they are to read a post to the end.
8. Experiment with CTA buttons
Your Call to Action is the moment where you convert. There has been a lot of research out there about those CTA buttons and what appeals and attracts.
To findout what wors best for you and your consumers, try out a few things, make sure you only change one aspect at a time and analyse the result.
Here are just a couple of pointers:
- Have rounded corners – it drives eyes inward rather than out and away
- Put an engaging phrase on the button or right around it – keep it short
- Orange and Green colours do best
To get a full explanation of the power of CTA buttons check out this Wordstream post.
Quora is an interesting platform, working a little bit like a news orientated version of Reddit. It now has a search feature. You can search for topic keywords, and get into feeds that relate to your niche. Start answering questions and create a profile with backlinks.
Eventbrite has used this tactic quite well to link back to its specific events. You can use it to link back to your landing pages.
10. SlideShare on LinkedIn
There are now over 60 million visitors to SlideShare every month. Think of the potential leads that can come when visitors search for keywords that relate directly to your slide presentation. But you can go further than that:
You can add a link to a landing page on every slide
You can sign up for the pro plan that lets you collect leads from those who have viewed your slides.
Here are only 13 options you have for lead generation. There are many more, of course.
Just begin with 3-4 of these tactics – those that you find easiest to implement right now. Test their effectiveness, keep those that work, dump those that don’t, and move onto the next few tactics. Eventually, you will have a great repertoire of lead generating tactics that work.