3 things that stop people from talking, and how best to overcome them

I have found, having worked with a number of small businesses that there is often a fear attached to doing things. There is the fear of saying the wrong thing, or stepping on someone’s metaphorical toes.

Or maybe there is a better way to do it, nobodies quite sure what that better way is, but they’ve read an article like this one, and it suggested the you should be doing something like yodelling Christmas tunes from the roof with every blog post to get more attention (please excuse my rampant poetic licence, this I don’t think has been ever suggested by anyway, and if it have come across something like this, you are clearly reading the wrong kinds of blogs).

The fear of doing it wrong and somehow alienating a vast swathe of your potential audience.

1.       The fear of somehow alienating a vast swathe of your potential audience

You realise you need to make your content personable but you aren't sure how, so in an attempt not to offend anyone the content becomes staccato and stiff. Instead try less formality, mention peoples names, engage with communities and even people individually.

This is where having a very clear brand identity is important. You need that central idea that can resonate with everyone.

2.       The fear of Scaling 

Marketing is a daunting challenge, there is so much to do, and you may not feel like you have the resources to do it properly, so you hold back.

Instead, what you need to do is focus. What are the key channels and market places to attack and how do people in those channels consume content? Once you know that, start small and with focus and gradually spread out to incorporate all the relevant channels. But start small.

3.       Brand compliance

Constantly asking yourself if that idea or blog post or image fits with your brand. If you are held back from producing and promoting content because you aren’t sure, it probably means you aren’t entirely sure of your brand essence. Establish that first and if that essence is really limiting you, you may need to rethink it.

Nike’s slogan is one I’ve taken to heart in my life. If you don’t do anything, nothing will happen. Better to try and fail than to never try at all.

And there is ALWAYS something to say!

For advice on ways to streamline your content-marketing process...

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