The Power of Video in Marketing

the power of video 1

If you were to read an article like this in five years, would you be reading it or would you be watching it?

The way trends are going, that answer seems obvious. People pay more attention to video, simple as that, and the reality is that your content marketing will need to embrace video wholeheartedly if you’re going to keep pace with the competition in 2017.

And with new technology it is easier than ever to create and share quality videos, animations and GIFs.

We've pulled together a list of stats that seem to prove that Videos are the future of marketing.





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9 Stats to prove the power of video in marketing


1.       60% of site visitors will watch a video before reading any text. (Diode Digital)

2.       56% of consumers believe if a company has a website, it should have video content. (Animoto)

3.       80% of consumers say a video showing how a product or service works is important when learning about the company. (Animoto)

4.       Youtube is now the 2nd largest search engine – bigger than Bing, Yahoo, Ask, and AOL combined. (Etail Insights)

5.       Video search results have a 41% higher click-through than plain text results. (Animoto)

6.       4 out of 5 consumers prefer demo videos over reading instructions. (Animoto)

7.       Your website is 50 times more likely to appear on the first page of a search engines results page if it includes video. (Forrester Research)

8.       63% of consumers say companies who use video know how to reach their consumers. (Animoto)

9.       People stay an average of 2 minutes longer on your site if you have video content. (ComScore)


When it comes to using video in marketing, there are a few things to remember:

·         Don’t try and say too much.

Viewer attention spans are very short, so unless you have a really grabbing video you should keep the video under 5 minutes (tops). Any longer and you will likely lose your viewer before the end.

Video ads need to be even shorter. For example, Facebook and You Tube ads work best when they are a maximum of only 15 seconds.

·         Quality is important. 

This seems like it is a no brainer, but as with any content, you need to put a little bit of tie, energy and thought into it. A poorly produced, cheap video will do you no favours.

·         Inform and entertain. 

You will need to do one of these, but preferably both in this video. Valuable but dull content isn’t going to get watched through to end or shared, but entertaining useless content is no help to your business.

Videos boost your visitors understanding of your product or service by 74 per cent, which is ideal for those B2B advertisers looking to make their USPs stand out from the crowd. So make sure you use your short slot of viewer attention span wisely.

·         A call to action and sharing. 

People love to comment on videos, it’s where you learn more about consumers and collect feedback without necessarily asking for it.


What are your thoughts on using video?