Content marketing isn't all about blogging.
Whilst blogs are an immensely effective way to help your SEO, increase website traffic and can play a pivotal part any marketing plan, the online blogging sphere is well saturated. There are thousands of blogs on every conceivable topic being posted each day.
We have previously talked about the power of combining your video marketing with your social media exploring the extraordinary power that video has when it comes to marketing.
So, we thought we would go one step further and put together a list of content ideas to help you stand out from the crowd.
1. User Generated Content
User-Generated Content (UCG) is a brilliant and easy way to increase engagement and reach and grow brand loyalty.
Share content posted by your customers using or about your product.
GoPro is a great example of this, sharing content that their followers captured using the GoPro.
Here’s just one amazing shot from a GoPro user they reposted.
Brands have seen a rise in UGC due to the success and engagement they receive, especially on Instagram.
Reposting customer-made content and crediting them in the posts, makes your customers feel “loved” and cared for by the brand.
They may even tell friends, family, and colleagues about being featured.
Those friends and colleagues may then themselves decide to create user-generated content too.
Monitor your social media platforms – whichever is your preferred – for content that features your product. Be especially aware of new or original uses for your product that may be outside the remit of wat you yourselves describe the product to be.
Once you find a good post, retweet, repost, share with a little comment.
Don’t forget to credit them though.
Podcasts have been around for a long time, however, with the continuous rise of online digital media they have grown in popularity.
Due to how popular they are they are a great piece of content to focus a marketing plan arund and help you grow your followers.
Some social sites, such as Facebook and Twitter, don’t allow direct audio uploads, however, never fear.
You have two options:
Share a link to the podcast.
Create a static image, place the podcast audio over the top, and upload as a video.
I personally prefer the latter as your audience can listen to the podcast without going to an external page.
If you haven't already, think about creating a podcast. Create an ongoing plan with regular updates.
Then share, share, share! Always linking to the official podcast.
3. Live stream Video
Facebook’s fairly new Livestream feature has become a great way to successfully market.
After you’ve finished your livestream, you can choose whether you want the content to be available to others afterwards.
This allows other people to view the livestream if they had missed it.
Depending on the content you’re livestreaming, you can promote product within the stream or simply use the live stream as a way to draw attention to your brand and generate leads.
Instagram Live is also now available in the US, UK, and other areas, it's the perfect time to take advantage of this feature. You could do Q&A’s, product reveals etc.
The only downside of using Instagram Live is that your content will disappear when you finish livestreaming.
However, looking at that as a positive, you could promote your Instagram Livestream on your social media as an exclusive one-off livestream.
Just make it clear that once the live streaming is finished, it won't be possible to watch it again.
Give livestreaming a shot, whether it’s Facebook live, Instagram Live, or even YouTube livestreaming.
Make a plan before you stream, as with livestream there is no going back if you make errors.
Afterwards upload the footage for those who couldn’t attend it live and promote your new video across your social platforms.
Consider focusing on promoting an asset during the livestream in order to get leads and engage with the audience giving them value.
Infographics are eye-catching and informative. Due to this, infographics usually get more engagement and sometimes can rack up quite a lot of shares.
If you’re looking to create an infographic but are not sure where to start, Canva has a few templates that can help you get started.
I’d suggest heading over there and giving it a shot.
Sometimes I’ll share ready-made infographics. They’re high quality and provide such great information that the engagement they get is usually quite good.
Marketing Tech Blog has a category of many great infographics.
Figure out what you want to say, then head over to Canva or another tool (if you feel like you have the photoshop skills, by all means).
Then incorporate your infographic(s) into the marketing plan and share regularly across your social channels.
Think about reaching out to other companies or key influencers and telling them about your infographic. If you’re lucky, they may share it on their social or even embed it in an article...
5. VR Content
Virtual Reality content is currently a big thing. And I personally expect it to get bigger, alongside Augmented Reality.
Brands that are creating VR content are seeing an increase in engagement. You can even crate interactive VR content.
So, if you want to make your brand stand out with the help of interesting content your audience can engage with, it’s worth investing in a 360 VR camera.
But don't worry - even if you don’t have a VR headset, you can still interact with VR content, whether it’s on Facebook or YouTube, etc.
Invest in a 360 VR camera, take interesting high-quality images, and share them on your social channels.
Think of creating interactive VR content that could potentially go viral with lots of shares and engagement.
People love Webinars. They are informative, (often free) and one of the most convenient ways for people to learn. Much eaier than saying attending a Seminar…
Whilst you may want to gate them to collect emails and other details, once the webinar has finished, you could share it.
Consider uploading the recorded webinar to YouTube, or Facebook or even hosting it on Wistia. Then link to it with the option of gating it, requiring email addresses, etc.
This give your followers an overview and encourage them to sign-up to watch the webinar live.
Create your Webinar, then think about gating it to gather leads.
I also think making webinars a part of an ongoing email campaign works well.
Share your recorded webinar on social channels, like YouTube and Facebook. And remind your followers to sign-up to join in on future webinars live.
7. Client Testimonials
This is another easy bit of content. Like UCG it doesn’t require you to create it.
Sharing your client testimonials is a great way to instil customers with a sense of confidence in your brand. It not only shows other people’s experiences with your product, it suggests that any review or contribution down the line will be heard and seen giving the customer power.
Rather than just posting a text based testimonial, ask for images or even go that little bit further and see if you can get them to record it.
However, the more work required of the customer, the more likely they will want an incentive.
Begin by sharing some of your current customer testimonials, remembering to tag them in it when you do.
Then, go a step further and get them to record their testimonial if they can do, or even hire a videographer to record it professionally.
Consider using these testimonials in video ads on social networks.
Almost everyone loves an eBook when it’s something they want to learn about or something that gives them an advantage.
Promote your eBooks across your social media channels and you'll find that they're a fantastic source of extra leads.
If you're very serious about promoting the eBook, consider paid advertising on the social networks. This will get your eBook in-front of a targeted audience.
This should make your eBook a success, providing you have set-up your targeting options correctly.
If you haven't already created an eBook, start putting a plan together to create one.
Once complete, share it on your social media channels with eye-catching media content and powerful CTA’s to get the best results.
Consider using paid ads to reach a more targeted audience.
Guides usually perform quite well when they’re based on something interesting and suitable to your target audience.
Whether it’s a guide on social media marketing, finding the best content, or even a guide covering how to use your product/service, it can easily be shared on your social channels.
Around Christmas a Gift Guide is always a good idea too.
It can even drive a lot of traffic, depending on your promotion strategies.If you already have guides, then I’d recommend sharing them on your social media regularly, and not just once, as many do.
Don't do it too often though. Experiment and find out what works best.
Just like with an eBook, consider paid promotion across social media channels to get your guides in-front of a targeted audience.
Ask yourself what guide your customer might find useful. Come up with a marketing strategy to promote your best informative and engaging guides across social media.
Also, consider paid advertising to get them in-front of a targeted audience in order to generate more traffic and leads.
I really suggest giving these 9 types of content a try. Add them to your social media content plan, right alongside your images, videos, and relevant articles. Do that and you're bound to see an increased amount of website traffic, more leads, and even more followers.