Anyone can have an e-commerce site. And it is becoming easier and cheaper, with sites like Shopify, to create a good looking effective site.
What this means though is that more people than ever have their own online stores, saturating the market place with a mass of available goods. The challenge of e-commerce then is becoming increasingly about the online shopping experience rather than the actual products.
So delivering that experience alongside your great products will absolutely help your sales. We have done some digging and pulled out 9 actionable tips to help you optimise your e-commerce experience taking into account best practices and design principles.