How to write Great Content

When I first thought about this topic, I figured there would be lots and lots and lots of articles about similar things. And a couple of quick google searches didn’t disappoint me. A veritable plethora of articles all saying the same thing.

None though, said anything about what I thought made great content.

Several of them even ignored their own advice within the confines of their own article. “Short paragraphs, make it concise,” one man suggested as he drivelled drily on with his lengthy and somewhat wordy article.

So, I don’t want to write a long piece article with the ins and outs of how to write? How to pick your topic? How to research? Where to put in links? And how to promote the piece? You can find that everywhere and if you’re still looking by the time you got here, that’s not what you want to read.

However, there were a few key points I did think worth presenting from my research.

1. Strong Headlines and Plenty of Sub-headers

These grab your readers attention and encourage them to read on.

2. Make the Content Actionable

Can the reader take your advice and act on it immediately?

3. Short Sentences and Paragraphs

Expect people to scan read your piece.

4. Add Images & Visuals

Make it fun and easy to look at! Nothing is more off putting than being confronted with a web page that looks like Apple’s T&C’s.

My favourite piece of advice though was:

5. Treat Your Web Visitor Like a Wild Animal.

“They’re hunting for information or a product to buy – just like a hungry panther hunts for his next meal.

When a panther sniffs a scent trail he quickly decides: will the scent trail lead to a good meal? And will it be an easy catch?

Your web visitors consider the same two things: Does your website offer what they’re looking for? And can they find it easily?”

 

This leads nicely on to my own point...

Have fun writing your content. The chances are if you enjoy writing about it, people are going to enjoy reading it.

That’s it. No step by step dummies guide. This is my simple insight to offer you.

Do you agree? Let me know in the comments section just how wrong you think I am.

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