5 Simple Tips for Improving SEO
SEO (search engine optimisation) is a daunting acronym. We look at it and think, “yes, we should get involved with that. That sounds like a good idea.”
But what exactly should we do? And how do we go about doing it?
1. Relevant content that is frequently updated
Content, content, content!
It may seem like we are harping on and on about the importance of content, and well, yes we are. But there is good reason for this, but don’t just believe us! Read 5 Reasons why Content is Important from varn.co.uk, and if you need further reasons why content marketing is important this link takes you to another article, this time by smartinsights.co.uk.
2. Using Keywords
Pick the search term or phrase you want the post to show up for. If I am writing about 'How to make wine', I'll want to find out what people are actually searching for.
The easiest way to do this is use Google Keyword Planner, a free tool that will show you an estimate for any search phrase (although Keyword Planner is free, you may need to set up an AdWords account to gain access). For example, I found that ‘How to make wine’ had roughly 22,200 monthly searches vs. ‘Making wine’ which had only 6600 monthly searches.
Once you’ve decided on your keyword, you need to use it everywhere. In the URL for the post, in the header, in the image names, and multiple times throughout the post.
3. Naming your Images
It is very easy to upload your picture and not worry about renaming it, or adding an "alt tag". However, if your image is called pic_20170523_192636 (an actual photo of mine), whilst this won’t hinder you, it is of no use to you at all in an SEO sense. Instead rename your image and add an "alt tag" using your keyword.
The "alt tag" is something you designate after you upload the photo to your website. Without getting too technical, the "alt tag" is the text that the web browser will show if the photo can't load for some reason.
4. Social Sharing
Google likes trusted links. If your site is linking all over the place to dodgy looking web-sites or vice-a-versa, you’re going to be ignored by the search engine. Social media is an easy way to link your website to a trusted high ranking one.
On top of this you can help drive traffic to your content through social media, and the more traffic that is going through it the higher the ranking of that post.
This is the big one. Google relies heavily on links to determine how good your page or blog post is. Which makes sense if you think about it. You can go on bragging about yourself and your product but no one is going to just believe you. But if other people start effusively complimenting you, Google is going to take notice.
– First, interlinking on your own website. This means you are going to have to go back through old content, old blog posts and link to your newer posts. It is a bit of a pain but it will help, and if you have gone through the process of Minimum Viable Content you should have a few relating posts sitting around ready to help out.
– Second, linking to other people's blogs and advice columns.
– Thirdly, and this is perhaps the most important, getting others to link to you!
The above list does not by any means include everything that you should know about improving your SEO. And whilst not doing these, or not doing them all, won’t kill your websites chances at growing, it’s sort of like cutting off a runners legs before they head out onto the track; it might not stop them from competing, but they are going to be slower.