How to market on LinkedIn and generate B2B leads
LinkedIn, like any social media platform, is an immensely powerful tool if you use it correctly.
It is a fantastic way to connect with other businesses, build brand awareness, and generate B2B leads.
However, like all social media marketing, it requires a plan and a dedicated consistent delivery.
Integrating your LinkedIn marketing plan with your content marketing plan and other social media strategies will insure a consistent delivery of brand identity and minimise the work you need to do.
Content marketing isn't all about blogging. Whilst blogs are an immensely effective way to help your SEO, increase website traffic and can play a pivotal part any marketing plan, the online blogging sphere is well saturated. There are thousands of blogs on every conceivable topic being posted each day.
We have previously talked about the power of combining your video marketing with your social media exploring the extraordinary power that video has when it comes to marketing.
So, we thought we would go one step further and put together a list of content ideas to help you stand out from the crowd.
There are few things more frustrating than writing something, getting to the end and being thoroughly under-whelmed by your work.
Editing can seem like an almost impossible task. And we are more than familiar with that tired sigh that shortly follows the exhilaration of finishing a piece.
Even the best writer needs to edit. The first thing to do is to give it a little bit of space and come back to it with fresh eyes.
Judging your own work can be really difficult, so the longer you leave it the easier it will be to see the flaws in it.
No one’s first draft is perfect, and with this in mind we have put together a list of seven actionable tips to think about when you edit.
A social media strategy for any business is important, but that doesn't mean every business social media strategy should be the same.
Depending on who is on the receiving end of your company's social media efforts, you may want to reconsider the kind of information you're sharing.
As a B2B business, your posts will probably look very different compared to a B2C company.
There are three main differences between B2B and B2C social media posts:
Anyone can have an e-commerce site. And it is becoming easier and cheaper, with sites like Shopify, to create a good looking effective site.
What this means though is that more people than ever have their own online stores, saturating the market place with a mass of available goods. The challenge of e-commerce then is becoming increasingly about the online shopping experience rather than the actual products.
So delivering that experience alongside your great products will absolutely help your sales. We have done some digging and pulled out 9 actionable tips to help you optimise your e-commerce experience taking into account best practices and design principles.
Your blog is an immensely powerful tool that if used effectively can form the basis for extensive and powerful marketing campaigns.
The aim for any marketing is to obviously generate more business. Doing this through a blog is easy enough in theory; in practice though there are a lot of things that can make or break a blog. Not least of these a bit of luck. The most important rule though is consistency. Create and promote consistently and eventually you will begin to find yourself gaining traction.
Your blog should drive traffic to your website. From there you can then direct the traffic along the sales funnel until you convert them into leads or sales.
When it comes to reading your article, the first thing people see is the headline. It needs to grab their attention, make them pause, think ,and want to delve deeper. However, it also has to clearly address the topics in your article.
A good body… well if it’s poorly written, overly padded with waffle, insincere, or useless then you won’t hold your readers attention, you won’t encourage engagement, and all your blogging efforts were for nought.
So, how do you write a catchy headline? What makes and good hook? And how do you keep your body trim and to the point?
Having a consistent output of content is one of the hardest parts for any business. Finding the time and head-space to sit down and create valuable content is difficult. So people often choose to outsource their content creation to professional freelancers.
But finding the right freelancer is difficult and you may have to try a few before you find the one that fits with you.
The Power of Video in Marketing
If you were to read an article like this in five years, would you be reading it or would you be watching it?
The way trends are going, that answer seems obvious. People pay more attention to video, simple as that, and the reality is that your content marketing will need to embrace video wholeheartedly if you’re going to keep pace with the competition in 2017.
We've pulled together a list of stats that seem to prove that Videos are the future of marketing.
Your business is your baby, and as such it can be immensely hard to see the flaws in it. But everyone makes mistakes, the only difference between big businesses and small businesses is the in big business they have more people in the process to mitigate those mistakes.
Have a read through this list and see if any of these apply to you…
The importance of Imagery can't be understated when it comes to marketing.
The big cover photo on your website or blog post is what draws the reader in deeper. It should be relevant, interesting and different.
And there is nothing worse than not being able to get hold of high enough resolution images.
People are becoming ever more saturated in day to day life by content, be it good or bad, useful, entertaining or boring utter rubbish. The point is, with Facebook, Instagram, Twitter, Pinterest, Netflix, Amazon Prime, Youtube, Reddit and all the others just a thumb movement away we are constantly being fed in one way or another.
I have found, having worked with a number of small businesses that there is often a fear attached to doing things. There is the fear of saying the wrong thing, or stepping on someone’s metaphorical toes.
When I first thought about this topic, I figured there would be lots and lots and lots of articles about similar things. And a couple of quick google searches didn’t disappoint me. A veritable plethora of articles all saying the same thing.
None though, said anything about what I thought made great content.
SEO (search engine optimisation) is a daunting acronym. We look at it and go, “yes, we should get involved with that. That sounds like a good idea.”
But what exactly should we do? And how do we go about doing it?
Simply, MVC is producing the most effective and valuable content for the least time, effort, and cost. Especially when you are just starting out with content marketing you need to be very strict. It is very easy to spend time and resource creating what appears to you to be a marketing master piece. However, if that falls sat, if you get a great big load of nothing in response, then it was a waste.
Anyone who makes content knows that storytelling is an excellent way to craft content that performs. People respond to something that grips them, and that is exactly what stories are designed to do, grip you.
While any organization can use social media to listen — and there is no downside to that — before you actively set up your social media presence, you need some things in place:
A content hub: Your blog or website should be a key component of your content marketing strategy (as well as your social media strategy), as this is where you would direct followers to forge a deeper relationship on a media platform that you own.
Adequate resources to keep up a consistent presence: Having an outdated presence on a social platform looks far worse that not having a presence there at all. Before committing to a platform, make sure you have the resources you need to consistently update your content there.
A content plan: You need to understand why you are communicating on a given platform, and what you will deliver there. More details on the key elements of the plan are below