There are few things more frustrating than writing something, getting to the end and being thoroughly under-whelmed by your work.
Editing can seem like an almost impossible task. And we are more than familiar with that tired sigh that shortly follows the exhilaration of finishing a piece.
Even the best writer needs to edit. The first thing to do is to give it a little bit of space and come back to it with fresh eyes.
Judging your own work can be really difficult, so the longer you leave it the easier it will be to see the flaws in it.
No one’s first draft is perfect, and with this in mind we have put together a list of seven actionable tips to think about when you edit.
Your blog is an immensely powerful tool that if used effectively can form the basis for extensive and powerful marketing campaigns.
The aim for any marketing is to obviously generate more business. Doing this through a blog is easy enough in theory; in practice though there are a lot of things that can make or break a blog. Not least of these a bit of luck. The most important rule though is consistency. Create and promote consistently and eventually you will begin to find yourself gaining traction.
Your blog should drive traffic to your website. From there you can then direct the traffic along the sales funnel until you convert them into leads or sales.
When it comes to reading your article, the first thing people see is the headline. It needs to grab their attention, make them pause, think ,and want to delve deeper. However, it also has to clearly address the topics in your article.
A good body… well if it’s poorly written, overly padded with waffle, insincere, or useless then you won’t hold your readers attention, you won’t encourage engagement, and all your blogging efforts were for nought.
So, how do you write a catchy headline? What makes and good hook? And how do you keep your body trim and to the point?
The importance of Imagery can't be understated when it comes to marketing.
The big cover photo on your website or blog post is what draws the reader in deeper. It should be relevant, interesting and different.
And there is nothing worse than not being able to get hold of high enough resolution images.