How to market on LinkedIn and generate B2B leads
LinkedIn, like any social media platform, is an immensely powerful tool if you use it correctly.
It is a fantastic way to connect with other businesses, build brand awareness, and generate B2B leads.
However, like all social media marketing, it requires a plan and a dedicated consistent delivery.
Integrating your LinkedIn marketing plan with your content marketing plan and other social media strategies will insure a consistent delivery of brand identity and minimise the work you need to do.
There are few things more frustrating than writing something, getting to the end and being thoroughly under-whelmed by your work.
Editing can seem like an almost impossible task. And we are more than familiar with that tired sigh that shortly follows the exhilaration of finishing a piece.
Even the best writer needs to edit. The first thing to do is to give it a little bit of space and come back to it with fresh eyes.
Judging your own work can be really difficult, so the longer you leave it the easier it will be to see the flaws in it.
No one’s first draft is perfect, and with this in mind we have put together a list of seven actionable tips to think about when you edit.
When it comes to reading your article, the first thing people see is the headline. It needs to grab their attention, make them pause, think ,and want to delve deeper. However, it also has to clearly address the topics in your article.
A good body… well if it’s poorly written, overly padded with waffle, insincere, or useless then you won’t hold your readers attention, you won’t encourage engagement, and all your blogging efforts were for nought.
So, how do you write a catchy headline? What makes and good hook? And how do you keep your body trim and to the point?
Generate Leads and Build your Database
Building up a good and sizeable data list is one of the most important aspects pf any startup. And one of the hardest.
There are lots of seemingly voodoo claims for quick fixes out there. However, we have some bad news. There is no easy way, no quick fix. The more effort you put in the more leads you will get.
Here is a list of 10 things you should consider when you set about generating leads.
The Growing power of Social Media
Social platforms are going from strength, unsurprisingly. They open up a realm of possibilities. But each platform requires a slightly different touch.
In this article we explore the big 6 and share a few of our insights and thoughts on what not, and what to do...
Having a consistent output of content is one of the hardest parts for any business. Finding the time and head-space to sit down and create valuable content is difficult. So people often choose to outsource their content creation to professional freelancers.
But finding the right freelancer is difficult and you may have to try a few before you find the one that fits with you.
In this article we are combining two big topics.
Social Media and Video. These are two of the most important tools in the marketer’s toolbox.
Video increases website traffic, and online engagement. Whilst social media (when used effectively) is one of the most powerful methods of distributing your marketing content that there is.
What is the role of content in sales today?
The way people buy changed. More than half of purchases are now made online, and there is a wealth of information online about everything and anything, meaning people are more informed than ever when they buy.
Consumers are much more sophisticated in the way they research a product. Checking everything from warranty details to up to 4 online reviews and comparisons.
The more content you have out there in the online stratosphere the better. The more information you give, the more of the consumers questions that you answer the more trust, traffic and sales.
LinkedIn is a growing and versatile platform. But like all social media platforms it has its own quirks, strengths and weaknesses. Because this is a business focused networking platform I for one was very wary on doing very much on it lest it have some negative effect on my career. Taking the poise of, better to have no profile than a bad profile.
So, before embarking on my LinkedIn endeavours I fished around for a few beginners best practices and advice on the best ways to begin using it.
Whether you're just starting out with content marketing or you've been using the same strategies for a while, your content marketing plan needs to be better than ever for 2017.
The first step to getting a leg up on the competition is to have a solid, smart content marketing plan in place. If you're having trouble planning for the upcoming year or need some fresh ideas to include in your plan, read on...
Your business is your baby, and as such it can be immensely hard to see the flaws in it. But everyone makes mistakes, the only difference between big businesses and small businesses is the in big business they have more people in the process to mitigate those mistakes.
Have a read through this list and see if any of these apply to you…
The importance of Imagery can't be understated when it comes to marketing.
The big cover photo on your website or blog post is what draws the reader in deeper. It should be relevant, interesting and different.
And there is nothing worse than not being able to get hold of high enough resolution images.
People are becoming ever more saturated in day to day life by content, be it good or bad, useful, entertaining or boring utter rubbish. The point is, with Facebook, Instagram, Twitter, Pinterest, Netflix, Amazon Prime, Youtube, Reddit and all the others just a thumb movement away we are constantly being fed in one way or another.
I have found, having worked with a number of small businesses that there is often a fear attached to doing things. There is the fear of saying the wrong thing, or stepping on someone’s metaphorical toes.
When I first thought about this topic, I figured there would be lots and lots and lots of articles about similar things. And a couple of quick google searches didn’t disappoint me. A veritable plethora of articles all saying the same thing.
None though, said anything about what I thought made great content.
SEO (search engine optimisation) is a daunting acronym. We look at it and go, “yes, we should get involved with that. That sounds like a good idea.”
But what exactly should we do? And how do we go about doing it?
Simply, MVC is producing the most effective and valuable content for the least time, effort, and cost. Especially when you are just starting out with content marketing you need to be very strict. It is very easy to spend time and resource creating what appears to you to be a marketing master piece. However, if that falls sat, if you get a great big load of nothing in response, then it was a waste.
Anyone who makes content knows that storytelling is an excellent way to craft content that performs. People respond to something that grips them, and that is exactly what stories are designed to do, grip you.