When it comes to reading your article, the first thing people see is the headline. It needs to grab their attention, make them pause, think ,and want to delve deeper. However, it also has to clearly address the topics in your article.
A good body… well if it’s poorly written, overly padded with waffle, insincere, or useless then you won’t hold your readers attention, you won’t encourage engagement, and all your blogging efforts were for nought.
So, how do you write a catchy headline? What makes and good hook? And how do you keep your body trim and to the point?
Generate Leads and Build your Database
Building up a good and sizeable data list is one of the most important aspects pf any startup. And one of the hardest.
There are lots of seemingly voodoo claims for quick fixes out there. However, we have some bad news. There is no easy way, no quick fix. The more effort you put in the more leads you will get.
Here is a list of 10 things you should consider when you set about generating leads.
In this article we are combining two big topics.
Social Media and Video. These are two of the most important tools in the marketer’s toolbox.
Video increases website traffic, and online engagement. Whilst social media (when used effectively) is one of the most powerful methods of distributing your marketing content that there is.
What is the role of content in sales today?
The way people buy changed. More than half of purchases are now made online, and there is a wealth of information online about everything and anything, meaning people are more informed than ever when they buy.
Consumers are much more sophisticated in the way they research a product. Checking everything from warranty details to up to 4 online reviews and comparisons.
The more content you have out there in the online stratosphere the better. The more information you give, the more of the consumers questions that you answer the more trust, traffic and sales.
The Power of Video in Marketing
If you were to read an article like this in five years, would you be reading it or would you be watching it?
The way trends are going, that answer seems obvious. People pay more attention to video, simple as that, and the reality is that your content marketing will need to embrace video wholeheartedly if you’re going to keep pace with the competition in 2017.
We've pulled together a list of stats that seem to prove that Videos are the future of marketing.
LinkedIn is a growing and versatile platform. But like all social media platforms it has its own quirks, strengths and weaknesses. Because this is a business focused networking platform I for one was very wary on doing very much on it lest it have some negative effect on my career. Taking the poise of, better to have no profile than a bad profile.
So, before embarking on my LinkedIn endeavours I fished around for a few beginners best practices and advice on the best ways to begin using it.
Whether you're just starting out with content marketing or you've been using the same strategies for a while, your content marketing plan needs to be better than ever for 2017.
The first step to getting a leg up on the competition is to have a solid, smart content marketing plan in place. If you're having trouble planning for the upcoming year or need some fresh ideas to include in your plan, read on...