How to market on LinkedIn and generate B2B leads
LinkedIn, like any social media platform, is an immensely powerful tool if you use it correctly.
It is a fantastic way to connect with other businesses, build brand awareness, and generate B2B leads.
However, like all social media marketing, it requires a plan and a dedicated consistent delivery.
Integrating your LinkedIn marketing plan with your content marketing plan and other social media strategies will insure a consistent delivery of brand identity and minimise the work you need to do.
Content marketing isn't all about blogging. Whilst blogs are an immensely effective way to help your SEO, increase website traffic and can play a pivotal part any marketing plan, the online blogging sphere is well saturated. There are thousands of blogs on every conceivable topic being posted each day.
We have previously talked about the power of combining your video marketing with your social media exploring the extraordinary power that video has when it comes to marketing.
So, we thought we would go one step further and put together a list of content ideas to help you stand out from the crowd.
Your blog is an immensely powerful tool that if used effectively can form the basis for extensive and powerful marketing campaigns.
The aim for any marketing is to obviously generate more business. Doing this through a blog is easy enough in theory; in practice though there are a lot of things that can make or break a blog. Not least of these a bit of luck. The most important rule though is consistency. Create and promote consistently and eventually you will begin to find yourself gaining traction.
Your blog should drive traffic to your website. From there you can then direct the traffic along the sales funnel until you convert them into leads or sales.