The importance of Imagery can't be understated when it comes to marketing.
The big cover photo on your website or blog post is what draws the reader in deeper. It should be relevant, interesting and different.
And there is nothing worse than not being able to get hold of high enough resolution images.
Simply, MVC is producing the most effective and valuable content for the least time, effort, and cost. Especially when you are just starting out with content marketing you need to be very strict. It is very easy to spend time and resource creating what appears to you to be a marketing master piece. However, if that falls sat, if you get a great big load of nothing in response, then it was a waste.