Content marketing isn't all about blogging. Whilst blogs are an immensely effective way to help your SEO, increase website traffic and can play a pivotal part any marketing plan, the online blogging sphere is well saturated. There are thousands of blogs on every conceivable topic being posted each day.
We have previously talked about the power of combining your video marketing with your social media exploring the extraordinary power that video has when it comes to marketing.
So, we thought we would go one step further and put together a list of content ideas to help you stand out from the crowd.
There are few things more frustrating than writing something, getting to the end and being thoroughly under-whelmed by your work.
Editing can seem like an almost impossible task. And we are more than familiar with that tired sigh that shortly follows the exhilaration of finishing a piece.
Even the best writer needs to edit. The first thing to do is to give it a little bit of space and come back to it with fresh eyes.
Judging your own work can be really difficult, so the longer you leave it the easier it will be to see the flaws in it.
No one’s first draft is perfect, and with this in mind we have put together a list of seven actionable tips to think about when you edit.
A social media strategy for any business is important, but that doesn't mean every business social media strategy should be the same.
Depending on who is on the receiving end of your company's social media efforts, you may want to reconsider the kind of information you're sharing.
As a B2B business, your posts will probably look very different compared to a B2C company.
There are three main differences between B2B and B2C social media posts:
Anyone can have an e-commerce site. And it is becoming easier and cheaper, with sites like Shopify, to create a good looking effective site.
What this means though is that more people than ever have their own online stores, saturating the market place with a mass of available goods. The challenge of e-commerce then is becoming increasingly about the online shopping experience rather than the actual products.
So delivering that experience alongside your great products will absolutely help your sales. We have done some digging and pulled out 9 actionable tips to help you optimise your e-commerce experience taking into account best practices and design principles.
Your blog is an immensely powerful tool that if used effectively can form the basis for extensive and powerful marketing campaigns.
The aim for any marketing is to obviously generate more business. Doing this through a blog is easy enough in theory; in practice though there are a lot of things that can make or break a blog. Not least of these a bit of luck. The most important rule though is consistency. Create and promote consistently and eventually you will begin to find yourself gaining traction.
Your blog should drive traffic to your website. From there you can then direct the traffic along the sales funnel until you convert them into leads or sales.
The Growing power of Social Media
Social platforms are going from strength, unsurprisingly. They open up a realm of possibilities. But each platform requires a slightly different touch.
In this article we explore the big 6 and share a few of our insights and thoughts on what not, and what to do...
The Power of Video in Marketing
If you were to read an article like this in five years, would you be reading it or would you be watching it?
The way trends are going, that answer seems obvious. People pay more attention to video, simple as that, and the reality is that your content marketing will need to embrace video wholeheartedly if you’re going to keep pace with the competition in 2017.
We've pulled together a list of stats that seem to prove that Videos are the future of marketing.
The internet is like a public forum where everyone gets to have a say. However, there are certain things that will make your voice louder and there are a few faux pas that you really should avoid.
Social media is the corner where everyone hangs out most of the time so if you have something to say, it makes sense to go to that corner. However, how do you figure out which group t join and how do you integrate yourself without messing up?
We’ve put together a little list of dos and don'ts...
People are becoming ever more saturated in day to day life by content, be it good or bad, useful, entertaining or boring utter rubbish. The point is, with Facebook, Instagram, Twitter, Pinterest, Netflix, Amazon Prime, Youtube, Reddit and all the others just a thumb movement away we are constantly being fed in one way or another.
I have found, having worked with a number of small businesses that there is often a fear attached to doing things. There is the fear of saying the wrong thing, or stepping on someone’s metaphorical toes.
When I first thought about this topic, I figured there would be lots and lots and lots of articles about similar things. And a couple of quick google searches didn’t disappoint me. A veritable plethora of articles all saying the same thing.
None though, said anything about what I thought made great content.
SEO (search engine optimisation) is a daunting acronym. We look at it and go, “yes, we should get involved with that. That sounds like a good idea.”
But what exactly should we do? And how do we go about doing it?
Anyone who makes content knows that storytelling is an excellent way to craft content that performs. People respond to something that grips them, and that is exactly what stories are designed to do, grip you.
While any organization can use social media to listen — and there is no downside to that — before you actively set up your social media presence, you need some things in place:
A content hub: Your blog or website should be a key component of your content marketing strategy (as well as your social media strategy), as this is where you would direct followers to forge a deeper relationship on a media platform that you own.
Adequate resources to keep up a consistent presence: Having an outdated presence on a social platform looks far worse that not having a presence there at all. Before committing to a platform, make sure you have the resources you need to consistently update your content there.
A content plan: You need to understand why you are communicating on a given platform, and what you will deliver there. More details on the key elements of the plan are below