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social

How to Harness the Big 6 Social Media Platforms

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How to Harness the Big 6 Social Media Platforms

The Growing power of Social Media

Social platforms are going from strength, unsurprisingly. They open up a realm of possibilities. But each platform requires a slightly different touch. 

In this article we explore the big 6 and share a few of our insights and thoughts on what not, and what to do...

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Combining video with social media for maximum impact

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Combining video with social media for maximum impact

In this article we are combining two big topics.

Social Media and Video. These are two of the most important tools in the marketer’s toolbox.

Video increases website traffic, and online engagement. Whilst social media (when used effectively) is one of the most powerful methods of distributing your marketing content that there is.

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5 Beginners Tips on How to Use LinkedIn

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5 Beginners Tips on How to Use LinkedIn

LinkedIn is a growing and versatile platform. But like all social media platforms it has its own quirks, strengths and weaknesses. Because this is a business focused networking platform I for one was very wary on doing very much on it lest it have some negative effect on my career. Taking the poise of, better to have no profile than a bad profile.

So, before embarking on my LinkedIn endeavours I fished around for a few beginners best practices and advice on the best ways to begin using it.

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7 Big Mistakes Businesses Make on Social Media and How to Avoid Them

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7 Big Mistakes Businesses Make on Social Media and How to Avoid Them

The internet is like a public forum where everyone gets to have a say. However, there are certain things that will make your voice louder and there are a few faux pas that you really should avoid.

Social media is the corner where everyone hangs out most of the time so if you have something to say, it makes sense to go to that corner. However, how do you figure out which group t join and how do you integrate yourself without messing up?

We’ve put together a little list of dos and don'ts...

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Successful Social Media

Successful Social Media

While any organization can use social media to listen — and there is no downside to that — before you actively set up your social media presence, you need some things in place:

A content hub: Your blog or website should be a key component of your content marketing strategy (as well as your social media strategy), as this is where you would direct followers to forge a deeper relationship on a media platform that you own.

Adequate resources to keep up a consistent presence: Having an outdated presence on a social platform looks far worse that not having a presence there at all. Before committing to a platform, make sure you have the resources you need to consistently update your content there.

A content plan: You need to understand why you are communicating on a given platform, and what you will deliver there. More details on the key elements of the plan are below