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social media advice

3 Differences you need to know between B2B and B2C social media marketing

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3 Differences you need to know between B2B and B2C social media marketing

A social media strategy for any business is important, but that doesn't mean every business social media strategy should be the same.

Depending on who is on the receiving end of your company's social media efforts, you may want to reconsider the kind of information you're sharing.

As a B2B business, your posts will probably look very different compared to a B2C company.

There are three main differences between B2B and B2C social media posts:

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How to Harness the Big 6 Social Media Platforms

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How to Harness the Big 6 Social Media Platforms

The Growing power of Social Media

Social platforms are going from strength, unsurprisingly. They open up a realm of possibilities. But each platform requires a slightly different touch. 

In this article we explore the big 6 and share a few of our insights and thoughts on what not, and what to do...

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Combining video with social media for maximum impact

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Combining video with social media for maximum impact

In this article we are combining two big topics.

Social Media and Video. These are two of the most important tools in the marketer’s toolbox.

Video increases website traffic, and online engagement. Whilst social media (when used effectively) is one of the most powerful methods of distributing your marketing content that there is.

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5 Beginners Tips on How to Use LinkedIn

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5 Beginners Tips on How to Use LinkedIn

LinkedIn is a growing and versatile platform. But like all social media platforms it has its own quirks, strengths and weaknesses. Because this is a business focused networking platform I for one was very wary on doing very much on it lest it have some negative effect on my career. Taking the poise of, better to have no profile than a bad profile.

So, before embarking on my LinkedIn endeavours I fished around for a few beginners best practices and advice on the best ways to begin using it.

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