The answer to this is all in the shape.
Healthy Back Bags Seamlessly combine fashion and function.
Designed in collaboration between a doctor and a chiropractor, these bags were created all those years ago to fill a void in the marketplace.
The ergonomic shape of the bag contours to the shape of the spine, curving and hugging your back.
The more places a bag makes contact with the body, the lighter it feels and the less it adversely affects your posture.
Bags and rucksacks have historically been notoriously bad for this. Slung over one shoulder, the weight
drags down on one side causing the shoulder to dip, your spine to twist. Over time, this can lead to serious back problems.
Our bags balance all the weight in your bag down across the length of your body, distributing the weight evenly.
Recently we were tracked down by Paul & Alba of Origen Design. Paul and Alba are from New Zealand and Spain (respectively) and their store is now based in Altafulla, Spain.
They discovered Healthy Back Bags on a recent trip to Bangkok.
It didn’t take them long to then find us and then get in contact to place their first order.
They loved how our brand seemed to fit perfectly alongside their own and could clearly imagine the product in store.
We are constantly looking for new and improved ways to engage with our customers.
There are a few very effective ways to engage customers in store.
Our bags naturally draw the eye, they are colourful, and when merchandised well, they can be very alluring.
We do a range of things to help our retailers increase their sales, not just of our bags but across their store with well matched brand synergies.
1. Brand Synergy
When it comes to selling product in store, you will really benefit from cross-merchandising strategies as they increase impulse buys.
HBBs have great brand synergy across a number of channels from footwear to outdoors to gifts.
Creative eye-catching displays help sell everything around them, using the powerful POS from one brand to tie in other brands.
HBBs come in a range of colours that are gorgeously eye-catching, and when merchandised well cannot fail to draw customers in.
Remember, an energetic store is a magnet.
It's all about our SS18 collection
Our SS18 range is an explosion of new colours, gorgeous prints and exciting textures all of which are right on trend.
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New Large Textured Nylon Bagletts
Our Large Bagletts are unsurprisingly very popular. They have all the benefits of our classic Bagletts but can fit even more of life’s little essentials. It is the perfect day companion. A fantastic, stylish replacement to a classic handbag.
They can be worn on their own in any of five ways with their adjustable shoulder straps, or they can clip inside a larger HBB for ease and convenience.