The answer to this is all in the shape.

Healthy Back Bags Seamlessly combine fashion and function.

Designed in collaboration between a doctor and a chiropractor, these bags were created all those years ago to fill a void in the marketplace.

The ergonomic shape of the bag contours to the shape of the spine, curving and hugging your back.

The more places a bag makes contact with the body, the lighter it feels and the less it adversely affects your posture.

Bags and rucksacks have historically been notoriously bad for this. Slung over one shoulder, the weight

drags down on one side causing the shoulder to dip, your spine to twist. Over time, this can lead to serious back problems.

Our bags balance all the weight in your bag down across the length of your body, distributing the weight evenly.



Why is this Important?

Over 50% of adults suffer from back problems at some point in their lives. In the UK alone over 50 million people have back issues during their lives. This is a huge number of people dealing with an issue that can be incredibly debilitating.

Back pain is a major health issue costing the country and the health service billions of pounds every year. Sickness absence currently costs the UK economy £15bn, musculoskeletal disorders are one of the leading causes of sickness absence.

However, these problems are often avoidable with a few simple preventative measures. Using ergonomic designed equipment like a Healthy Back Bag is one step in the right direction.