When it comes to building a leads list the hardest part is starting out. Figuring out where to begin and how to invest both your time and money effectively can lead to you not making any real decisions.
So, to help we thought we would put together a list of 5 pieces of software that can help you do this, and perhaps more importantly they can help you do this either free or at least at a very competitive price.
Content marketing isn't all about blogging. Whilst blogs are an immensely effective way to help your SEO, increase website traffic and can play a pivotal part any marketing plan, the online blogging sphere is well saturated. There are thousands of blogs on every conceivable topic being posted each day.
The 9 to 5 grind has a number of disadvantages. For many people, especially around big cities, London being a prime example, the commute is long and extortionately expensive. People have to get up before 7, and they won’t get home again until after 7. During that 12 hour period they’ve spent £30 on trains and been pressed up against someone’s armpit for nearly three hours of their day.
So, it’s not surprising that millennials find the idea of working remotely appealing.
Anyone can have an e-commerce site. And it is becoming easier and cheaper, with sites like Shopify, to create a good looking effective site.
What this means though is that more people than ever have their own online stores, saturating the market place with a mass of available goods. The challenge of e-commerce then is becoming increasingly about the online shopping experience rather than the actual products.
So delivering that experience alongside your great products will absolutely help your sales. We have done some digging and pulled out 9 actionable tips to help you optimise your e-commerce experience taking into account best practices and design principles.
Your blog is an immensely powerful tool that if used effectively can form the basis for extensive and powerful marketing campaigns.
The aim for any marketing is to obviously generate more business. Doing this through a blog is easy enough in theory; in practice though there are a lot of things that can make or break a blog. Not least of these a bit of luck. The most important rule though is consistency. Create and promote consistently and eventually you will begin to find yourself gaining traction.
Your blog should drive traffic to your website. From there you can then direct the traffic along the sales funnel until you convert them into leads or sales.
When it comes to reading your article, the first thing people see is the headline. It needs to grab their attention, make them pause, think ,and want to delve deeper. However, it also has to clearly address the topics in your article.
A good body… well if it’s poorly written, overly padded with waffle, insincere, or useless then you won’t hold your readers attention, you won’t encourage engagement, and all your blogging efforts were for nought.
So, how do you write a catchy headline? What makes and good hook? And how do you keep your body trim and to the point?
Having a consistent output of content is one of the hardest parts for any business. Finding the time and head-space to sit down and create valuable content is difficult. So people often choose to outsource their content creation to professional freelancers.
But finding the right freelancer is difficult and you may have to try a few before you find the one that fits with you.
The way people buy changed. More than half of purchases are now made online, and there is a wealth of information online about everything and anything, meaning people are more informed than ever when they buy.
Consumers are much more sophisticated in the way they research a product. Checking everything from warranty details to up to 4 online reviews and comparisons.
The more content you have out there in the online stratosphere the better. The more information you give, the more of the consumers questions that you answer the more trust, traffic and sales.
If you were to read an article like this in five years, would you be reading it or would you be watching it?
The way trends are going, that answer seems obvious. People pay more attention to video, simple as that, and the reality is that your content marketing will need to embrace video wholeheartedly if you’re going to keep pace with the competition in 2017.
We've pulled together a list of stats that seem to prove that Videos are the future of marketing.
LinkedIn is a growing and versatile platform. But like all social media platforms it has its own quirks, strengths and weaknesses. Because this is a business focused networking platform I for one was very wary on doing very much on it lest it have some negative effect on my career. Taking the poise of, better to have no profile than a bad profile.
So, before embarking on my LinkedIn endeavours I fished around for a few beginners best practices and advice on the best ways to begin using it.
The internet is like a public forum where everyone gets to have a say. However, there are certain things that will make your voice louder and there are a few faux pas that you really should avoid.
Social media is the corner where everyone hangs out most of the time so if you have something to say, it makes sense to go to that corner. However, how do you figure out which group t join and how do you integrate yourself without messing up?
We’ve put together a little list of dos and don'ts...
Whether you're just starting out with content marketing or you've been using the same strategies for a while, your content marketing plan needs to be better than ever for 2017.
The first step to getting a leg up on the competition is to have a solid, smart content marketing plan in place. If you're having trouble planning for the upcoming year or need some fresh ideas to include in your plan, read on...
Your business is your baby, and as such it can be immensely hard to see the flaws in it. But everyone makes mistakes, the only difference between big businesses and small businesses is the in big business they have more people in the process to mitigate those mistakes.
Have a read through this list and see if any of these apply to you…
People are becoming ever more saturated in day to day life by content, be it good or bad, useful, entertaining or boring utter rubbish. The point is, with Facebook, Instagram, Twitter, Pinterest, Netflix, Amazon Prime, Youtube, Reddit and all the others just a thumb movement away we are constantly being fed in one way or another.
I have found, having worked with a number of small businesses that there is often a fear attached to doing things. There is the fear of saying the wrong thing, or stepping on someone’s metaphorical toes.
When I first thought about this topic, I figured there would be lots and lots and lots of articles about similar things. And a couple of quick google searches didn’t disappoint me. A veritable plethora of articles all saying the same thing.
None though, said anything about what I thought made great content.
Simply, MVC is producing the most effective and valuable content for the least time, effort, and cost. Especially when you are just starting out with content marketing you need to be very strict. It is very easy to spend time and resource creating what appears to you to be a marketing master piece. However, if that falls sat, if you get a great big load of nothing in response, then it was a waste.
Anyone who makes content knows that storytelling is an excellent way to craft content that performs. People respond to something that grips them, and that is exactly what stories are designed to do, grip you.
While any organization can use social media to listen — and there is no downside to that — before you actively set up your social media presence, you need some things in place:
A content hub: Your blog or website should be a key component of your content marketing strategy (as well as your social media strategy), as this is where you would direct followers to forge a deeper relationship on a media platform that you own.
Adequate resources to keep up a consistent presence: Having an outdated presence on a social platform looks far worse that not having a presence there at all. Before committing to a platform, make sure you have the resources you need to consistently update your content there.
A content plan: You need to understand why you are communicating on a given platform, and what you will deliver there. More details on the key elements of the plan are below