At the Animation Guys we have been getting extremely excited about Interactive Videos. Why would we get so excited?

Marketers are always looking at ways to get an edge with their video content. However, with more people than ever producing high quality video, it is becoming harder and harder to find that edge.

Interactive Video is a relatively new marketing technique that is able to capture viewers’ attention – and keep it. It helps consumers feel more connected with their favourite brands, and more interested in the ones they are being introduced to.

At the Animation Guys we have been getting extremely excited about Interactive Videos. Why would we get so excited? Have you seen one (although ‘seen’ doesn’t quite seem like the right verb here)? The answer to that question is likely either no… or if you have, probably not many.

The reason this is so exciting is partially that it’s a relatively unexplored new direction for video marketers.

But the main reason we are so giddy, is that it opens up so many new opportunities. And with technology progressing as quickly as it is, creating interactive video is becoming easier, more effective, and more affordable all the time.

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