Viewing entries tagged
video marketing

The Power and Limitations of Do it Yourself Animation

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The Power and Limitations of Do it Yourself Animation

If you’ve looked into creating video for your product or service, you have probably explored the idea of do it yourself animation.

We are always faced with “off the shelf” or “do it yourself” solutions to animations.

So, we explored just how easy it is, and what can you expect from these apparent solutions?

The Do it yourself Argument.

Video can be expensive. And whilst there is good reason for this, it can be hard to warrant the expense.

With animation, you have to remember that each of the steps have to be scripted, conceptualised, sequenced, drawn, and even audio needs to be created amongst other things.

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Stand out on Social Media with Animated Videos

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Stand out on Social Media with Animated Videos

We take a look at the impact animated video has on social media impact.

Social Media and Video. These are two of the most important tools in any marketer’s toolbox.

Video increases website traffic, and online engagement. Whilst social media is one of the most powerful methods of distributing your marketing content.

There is an increasing shift towards video consumption across all the social platforms. Because of this there is massively growing demand for video and so over the last few years more and more people have been turning their hands to it.

And accordingly, Internet and social networks are increasingly turning to visual, emotional and quickly engaging media. An animated video combines these three aspects, while describing your product or service in a cost-effective way.

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Should you use Interactive Video

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Should you use Interactive Video

At the Animation Guys we have been getting extremely excited about Interactive Videos. Why would we get so excited?

Marketers are always looking at ways to get an edge with their video content. However, with more people than ever producing high quality video, it is becoming harder and harder to find that edge.

Interactive Video is a relatively new marketing technique that is able to capture viewers’ attention – and keep it. It helps consumers feel more connected with their favourite brands, and more interested in the ones they are being introduced to.

At the Animation Guys we have been getting extremely excited about Interactive Videos. Why would we get so excited? Have you seen one (although ‘seen’ doesn’t quite seem like the right verb here)? The answer to that question is likely either no… or if you have, probably not many.

The reason this is so exciting is partially that it’s a relatively unexplored new direction for video marketers.

But the main reason we are so giddy, is that it opens up so many new opportunities. And with technology progressing as quickly as it is, creating interactive video is becoming easier, more effective, and more affordable all the time.

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